Sascha Lobo is keynote about E-book trends and the national as well as international E-book market remains in motion developments on the market: prices for E-books at Barnes & noble, low-cost print-digital packages with Kindle matchbook at Amazon, E-book collections at Springer, Selfpublishing with platforms like BookRix or Kindle direct publishing. These developments pose new challenges media houses. What trends are taken into account in the digital Cotententwicklung and treatment? What sales and rental models will prevail? And how are marketing and pricing in order to stay competitive in times of digital price dumping? These and other questions are the focus of 6 E-book Conference of the Academy of the German book trade Munich on December 3rd, 2013 at the Literaturhaus. Sascha Lobo opens the Conference with a keynote address. He provides an assessment of the E-book market in Germany, discusses his soon launching authors and publishing platform of Sobooks and takes a look into the future.
More industry experts from publishers and Trends and developments in the dynamic market of the ‘digital books’ show start-ups. New business models such as Selfpublishing and Crowdfunding are illuminated in closer. Topics include: – update digital content development for specialists and publishing ePub 3 E-book technologies current up to KF 8 and their possibilities – innovative sales and sales models of the E-book lending until the streaming – E-book-marketing and pricing – self publishing, Crowdfunding & co. new business models and competitors speakers of the Conference include Dr. Ursula Feindor-Schmidt (Lafontaine lawyers), Michael Hofner (Hofner and Wilhelm Publisher consultants), Sascha Lobo (author, Strategy consultant), Gregor von Knesebeck (grin solutions), Dirk by Gehlen (Suddeutsche Zeitung).
The moderator of the Conference assumes Dr. Werner-Christian Guggemos (ciando). The event is aimed at experts and executives from publishers, bookstores, IT and media companies, notably in the areas of program/product development, marketing, sales, production and E-publishing. More information and registration: konferenzen/epublishing/ebook_konferenz_2013.php the Academy on Facebook and Twitter: book Academy Buchakademie_DE contact person for this press release: Judith Horsch line PR Academy of the German book trade Salvador 1 80333 Munich Tel. 089 / 29 19 53-65 fax 089 / 29 19 53-69 about the Academy: the Academy of the German book trade is among the leading media schools in Germany with about 3,500 students per year. With its programme of seminars, conferences and meetings, it has established itself as a recognised industry forum. As management and young forged of the publishing and media industry, it offers training and development programs for professionals and executives.
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